Colorado real estate broker, Robert Gash, specializes in marketing and selling farms, ranches, recreational & lifestyle properties in western Colorado. A 4th-generation Colorado native, Robert understands the unique Colorado lifestyle that how it relates to our real estate.
“Every Colorado property has a lifestyle component to it,” says Robert, “Coloradans have such a strong connection with outdoor activities and it is my job to demonstrate that connection to buyers that may not fully understand it.” Whether you are selling a cattle ranch, horse property, hunting cabin, country home or golf course property—Robert knows you’re not just selling real estate—you’re selling a lifestyle.
Robert’s marketing prowess is apparent when looking at his listings. From farms & ranches to in-town & country homes, vacant mountain land or a peaceful mountain cabin by a stream--all of Robert's listings get lengthy descriptions, excellent photography, quality videos, virtual tours, 360˚ panoramas, property flyers and interactive mapping are essential cornerstones to all of Robert’s listings.
Robert's understanding of Search Engine Optimization (SEO)—the Internet’s ability to find a property online, is demonstrated by his descriptive copy that not only includes relevant information about the real estate, but also the surrounding area and nearby recreational opportunities. Robert says, "Today we are not just writing for the person who is reading it, we are also writing for the internet. In order for our properties to be found it is imperative to have the skills to place relevant keywords into our property descriptions."From equine property to log homes & cabins, our property descriptions must be written so they can be found by buyers searching for them."
A property’s photographs are all a buyer has to visually form an opinion of a property. “Poor photos are inexcusable,” says Robert, “it is a broker’s job to present a property to the market—poor photos are a sure sign of a lazy broker.” Robert’s skills with photography include using top-grade equipment and lenses, utilizing drone photography and employing professional techniques and know-how to get the best quality images for his listings.
All of Robert’s property videos are shot and produced in-house. This benefits his clients by ensuring that every property gets a high-quality video included at no additional cost to the seller and ensures absolute creative control and a faster turnaround time. Robert is an FAA certified commercial drone pilot.
“A great listing presentation without a powerful marketing platform will not reach the number of buyers needed to produce results,” says Robert. That is why Robert is a broker with United Country Real Estate. Robert believes that no other brokerage’s marketing platform comes close to what United Country Real Estate can do. “Our ability to get first page results on Google for nearly every relevant search term is mind-blowing,” says Robert.
While the search engine results speak for themselves, they do not happen by accident. The competition for the first page of Google is fierce. "Some brokerages might hit page one for a particual search, but the number of times a United Country site appears on page one of Google is uncanny," says Robert "whether its a search for 'Colorado hay property for sale' or 'western Colorado elk hunting property', you can bet that one or more of our websites will be on the first page of results." United Country Real Estate’s mothership site, UnitedCountry.com, has the industry’s only keyword searchable database. This and our over 3,500 owned websites (most companies have one) receive over 3 million monthly views. Additionally, United Country created 38 different Special Property Group (SPG) websites—each categorized by a unique property type. Check out the full list of SPG’s at HomesLandCountryPropertyForSale.com.
While United Country’s dominance of the Internet is impressive, our marketing platform does not stop there. Our listings get displayed on hundreds of 3rd party sites such as Realtor.com, Trulia.com, Zillow.com, and more. We also produce our own property catalog that has a subscriber base of over 1 million people worldwide. We also advertise in local, regional and national newspapers, magazines and tv shows.
Robert leaves no stone unturned when it comes to exposing his listings to the market. He believes the more buyers he can get his listings in front of the better chance he has of getting the offers needed to make the sale. “My goal is to generate the buyer activity necessary to produce a great offer,” says Robert, “buyer activity is essential to getting a property sold and sold for the most money possible.”
If you have a mountain property that you need to sell you need someone that is the best at marketing. Rob is that person! His platform for marketing and selling our mountain cabin and property was superior to all others.
- Lindsey Jackson
Rob is a great broker who's very adept with technology, mapping, marketing, and market knowledge. Constantly learning and dedicating himself as a land broker.
- Jake Hubbell
You have all of your listings and ask questions about other life things. Great page!
- Maria N Serio
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